Tempo para Café

Urubici, Santa Catarina 2026

Tempo para Café is a cooking course focused on breakfast, bringing together recipes, knowledge and experiences rooted in Adriane and Marcelo’s relationship with cooking, food preparation and thoughtful experiences around the table.

The course brings together recipes, knowledge and stories developed over the years, using breakfast as the starting point for an experience that values preparation, detail and time shared together.

To translate this idea visually, the project drew on two references that stood out in the conversations: a more classical, structured and timeless language, and a more organic one shaped by handmade gestures and human presence. The challenge was to balance these directions without losing the brand’s personality.

The identity was built as a system of elements rather than relying on a single symbol. Typography, illustrations and graphic elements combine in different ways across applications to express the many dimensions of the experience.

At the heart of this system is typography, which serves as the main visual signature and establishes the language connecting all the other elements.

Visual & Verbal IdentityIllustrative VocabularyPhotography & Video